Your operation data

Annual investment in POS material

$

Include displays, banners, stoppers, gondolas, microsites and any physical or digital material destined for the point of sale in the year.

Total stores in the network

Total POS served: supermarkets, pharmacies, specialty stores or any channel where your material is applied.

Average monthly revenue per store

$

Average sales of your products in each POS per month. Use an estimate if you do not have the exact figure. The result will still be useful as a reference.

Current platform monthly cost

$

Monthly amount paid for the field management system. If the operation uses WhatsApp, spreadsheet or e-mail, the cost is zero. Enter 0.

Current audit coverage 5%

0% — no audit100% — all stores

Percentage of stores visited with recorded photo evidence, geolocation and validated timestamp. If the team uses WhatsApp or spreadsheet, consider 0% to 5%. With a basic app without AI, between 5% and 30%.

Estimated execution failure 28%

0% — perfect execution70% — high waste

Estimate of POS material not applied, placed in the wrong spot or replaced by competitor without recorded evidence. The industry average is 25% to 35%. If no historical data is available, use 28%.

Sell-out delta with perfect execution 8%

0% — no sales impact30% — high impact

Expected sales increase in stores with 100% audited execution compared to others. Operations that cross audit data with sell-out register between 5% and 15%. Use 8% as a conservative starting point.

Current operation status

Invisible cost/year

—

material without evidence

Stores without audit

—

de 0 lojas

Cost/unaudited store

—

per campaign

ROI Projection — 3 scenarios

Conservative Scenario — 60% coverage

Conservative: 60% coverage, 40% reduction in execution failure, no sell-out gain. Represents the minimum expected result in the first campaign cycle.

Current invisible cost/year

—

today

With 60% coverage

—

projection

Savings generated/year

—

cost reduction

ROI sobre plataforma

—

savings/annual cost

Estimated payback

—

to recover the investment

Realistic Scenario — 91% coverage (PMR benchmark)

Realistic: 91% coverage, 70% reduction in execution failure and 50% of estimated sell-out delta. Based on real operations monitored by PMR.

Current invisible cost/year

—

today

With 91% coverage

—

benchmark PMR

Cost savings/year

—

cost reduction

Sell-out gain/month

—

50% of delta

ROI sobre plataforma

—

total/annual cost

Estimated payback

—

to recover

Optimistic Scenario — 100% coverage

Optimistic: 100% coverage, execution failure reduced by 90% and full sell-out delta applied. Represents the return ceiling with perfect execution.

Current invisible cost/year

—

today

With 100% coverage

—

perfect execution

Maximum savings/year

—

reduction ceiling

Sell-out gain/month

—

full delta

Maximum estimated ROI

—

perfect execution

Total annual impact

—

savings + sell-out

Comparison of 3 scenarios

Conservative

—

savings/year

ROI: —

★ Realistic

—

savings + sell-out/ano

ROI: —

Optimistic

—

max impact/year

ROI: —

Preencha os dados acima para ver o diagnóstico completo.

Industry benchmark — you are here

The highlighted row updates according to the coverage slider.

Nível	Cobertura	Registro	Custo invisível est./ano	Status

Source: PMR benchmark 2023-2025 · Arker Commercial Budget Overview 2025

Pay-per-visit vs fixed monthly fee — your operation

Parâmetro	Fixed monthly fee	Pay-per-visit (PMR)
Low-activity month	—	R$ 0
Estimated annual cost	—	Proporcional ao campo
Cost per audited store	—	Only per visit completed
Seasonality	Pay even when idle	Pay for what happened
Best for	Constant volume year-round	Seasonality ou campanhas

ROI Calculator for
POS Audit

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ROI Calculator forPOS Audit

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ROI Calculator for
POS Audit

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to your operation?