Fullpromo Grew 43% in a Crisis Year
with Promo MKT Report

Getting to Know Fullpromo

Fullpromo is an agency from Rio Grande do Sul, Brazil, specialized in reaching end consumers through promotional marketing actions. In 2007, the agency was born from a dream of Rodrigo Medeiros, current managing partner, who despite not having capital at that moment, invested what he had best: ideas and sheer willpower.

In 2013, the agency reinvented its market positioning after facing financial difficulties that forced the team to rethink processes and develop new ideas, relaunching toward its original goal since 2007: impressing consumers. The result was outstanding outcomes for clients.

The proof is in the numbers: over the previous three years the agency had grown 40% annually, and in 2016 -- a year of national economic crisis across multiple sectors -- Fullpromo grew 43% in the first half of 2016 compared to the same period in 2015.

"The growth happened thanks to our policy of fiscal discipline, commitment, innovative processes and the constant pursuit of technology and systems that help us deliver the best results to our clients -- which is why we are partners of Promo MKT Report."

Rodrigo Medeiros - Executive Director, FullPromo

The Problem

As we have discussed on this blog, relying on spreadsheets for campaign management can cause numerous issues: slow processes that delay report delivery, higher labor costs for data analysis, typos and formula errors that compromise data integrity, outdated reports, and zero technical support when operational help is needed.

Rodrigo Medeiros confirms this firsthand. Before using Promo MKT Report, attendance tracking and field results were managed through spreadsheets, which demanded significant time and at least three additional people working as campaign analysts just to manage the information.

Changes and Results

"After adopting the tool, we saw a significant reduction in operational costs and an excellent improvement in the quality of our reports and the speed of client communication. With Promo MKT Report, we were able to focus on our operational strengths without the constant worry about attendance tracking and results, because the tool gives us great confidence."

-- Rodrigo Medeiros

By implementing a management system for promotional and merchandising actions that shows real-time data, it becomes much easier to avoid headaches with the team or data security -- since everything is in the cloud. Meeting client deadlines, delivering on promises with excellence, and reducing operational costs all became possible.

In practice, this improvement meant that Fullpromo's client Bettanin reported great satisfaction in a success case focused on sales conversion. During that campaign, the team was able to add a complete store panorama and market research component -- something the client urgently needed -- at no additional cost, because Fullpromo's team collected all data quickly and easily through the mobile version of Promo MKT Report.

Operational Team Performance

Finally, we asked for feedback on the operational team's performance after adopting the system:

"Very positive, for sure. After acquiring the tool, the team can focus on tasks and operational processes with peace of mind, which gives us infinitely higher quality. Controls and results tracking are now done in 10 to 15% of the time we used to spend, and with much greater quality and reliability."

-- Rodrigo Medeiros

Trusting a system that provides full technical and personal support so your company can grow and stand out at the point of sale makes all the difference in achieving remarkable results.