The Ideal Point of Sale
how to create the perfect POS

The POS or point of sale is your product's storefront. People will judge your brand based on your POS, you can be sure of that. Since the beginning of commerce, people have sought the best locations to set up their business — places with the highest foot traffic. It is a new term for a very old and widely practiced idea.

The POS is intrinsic to the brand's visual identity — it connects the customer to the purchase, creating pleasurable consumption experiences in a physical space. Everything should be designed to associate the customer with the brand, well-being and the benefits it will bring when purchased.

The POS is everything

The decor, the aromas, the background music, the arrangement of items for purchase. Have you ever entered a place and thought that the pleasant music and scent made you want to stay longer and keep shopping? That is exactly how it works. If you provide your customer with a pleasant experience, they will stay longer and return on other occasions.

Visual planning at the point of sale

Visual planning is decisive in these cases. Think carefully about the arrangement of items so they are placed in easily accessible areas and have a logical organization for consumer access. There are "hotter" spots in the store — for example, placing items near the checkout where people usually wait to be served.

Key considerations when choosing a POS

Is the space easily accessible and visible? It needs to be accessible, located in a safe area and offer parking if possible. Lighting is also extremely important.

For example, how a piece of clothing looks on the body changes significantly with good lighting. And is your target audience in the area where your POS is located, is it worth staying in this location?

Every rule has its exception, though. In luxury markets, visibility is not always important — there is an audience that seeks exclusivity and does not mind traveling greater distances.

Customer service is also essential at the point of sale

Your team must align with the brand's profile, trained for both routine and unexpected situations.

Obviously, the products offered must be high quality, with proper customer assistance and support. This will build loyalty so the customer returns to your point of sale time and again.

Finally, do not forget what drives many fields — especially marketing: technology. Use it as an ally for your trade marketing actions, automating daily tasks, accelerating sales closings and delivering smart solutions for your brand.

How we can help

To help you on this front, Promo MKT Report offers a field team management platform with GPS tracking, geolocated photos and automated same-day reports. We specialize in trade marketing technology to make your promotional actions and merchandising more agile.

Explore our solutions and test our services to expand your audience with practical solutions!