Good point-of-sale management can boost sales and help manage other areas like stock control.
It is a systematic management model that defines processes for progressively improving POS performance.
1) Presence and visibility for good POS management
Product presence and visibility are the foundation of effective point-of-sale management. If your product is not visible, it does not exist in the shopper's mind.
Ensure your products occupy the agreed shelf space, that planograms are followed and that secondary displays are properly maintained. Regular visits by well-trained promoters are the key to maintaining visibility.
2) Manage POS stock carefully
Stock management at the point of sale directly impacts sales. Out-of-stock products mean lost sales. Overstocked products tie up capital and risk expiry.
Use field visit data to monitor stock levels, predict demand patterns and coordinate with logistics for timely replenishment.
3) Presence and display
Beyond simply being on the shelf, how your product is displayed matters enormously. Clean, well-organized displays with forward-facing products create a professional impression and attract shoppers.
Train your promoters on proper facing, shelf organization and the importance of maintaining brand standards at every visit.
4) Product positioning for POS management
Product positioning within the store and on the shelf directly affects sales. Eye-level placement, end-caps and high-traffic areas generate significantly more sales than bottom shelves or back corners.
Negotiate the best positions with retailers and use sales data to justify premium placement for your top-performing products.
5) Product visibility
Visibility goes beyond shelf placement. Price tags, promotional materials, wobblers and shelf strips all contribute to making your product stand out from competitors.
Invest in high-quality POS materials and ensure your field team installs and maintains them consistently.
6) Trade marketing app for POS management
Modern POS management requires technology. A trade marketing app like PMR gives managers real-time visibility into every point of sale, with GPS tracking, geolocated photos and automated reports.
This means you can verify execution quality, track stock levels and identify problems from anywhere -- turning data into action faster than ever before.
Operations driven by data.
Not by guesswork.
PMR delivers GPS, geolocated photos and same-day automated reports. No monthly fee: you pay only for what you execute.
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