5 Promotional Actions
to innovate at your point of sale

Most purchase decisions happen at the POS (Point of Sale), making it the ideal stage for creative promotional actions that capture consumer attention and drive sales.

The challenge is standing out from dozens of competing brands, all fighting for the same shopper's attention. Innovation is the key differentiator.

1) Invest in selfies and hashtags

Create a branded selfie spot at your POS and encourage customers to share on social media with a specific hashtag. This generates organic reach, engages shoppers and creates a fun in-store experience that differentiates your brand.

2) Request videos from consumers

User-generated content is powerful. Invite consumers to create short videos about their experience with your product. This builds authentic social proof and extends the reach of your POS activation into the digital space.

3) Enhance mobile engagement

Use QR codes, mobile coupons and app integrations to connect the physical POS experience with digital touchpoints. This creates a seamless omnichannel experience and provides valuable data about consumer behavior.

4) Leverage the retail calendar

Plan promotional actions around key retail dates: holidays, seasonal events, sports events and cultural moments. Shoppers expect promotions during these periods, so brands that show up with creative, well-executed activations capture disproportionate attention.

5) Sweepstakes and cultural promotions

Sweepstakes and contests create excitement and urgency. They drive traffic to the POS and encourage purchases. Make entry easy, prizes attractive and promotion visible throughout the store.

6) Promotional marketing management tools

Managing multiple promotional actions across many stores requires reliable technology. A field management platform like PMR lets you track every activation in real time, verify execution with photos and measure results store by store -- ensuring your investment in promotional actions delivers measurable returns.