Free Tool · PMR

ROI Calculator for
POS Audit

Fill in your operation data. Results appear in real time: see how much you are losing and how much you can recover with systematic auditing.

+40%budgets without return in 2024
91%cobertura benchmark PMR
1°ciclo para ROI positivo
Calculate now ↓
PMR
ROI Report - POS Audit
promomktreport.com.br · +55 11 97315-2149
Your operation data

The values below represent the average of the Brazilian trade marketing market (source: Arker 2025, POPAI Brasil). Adjust according to your operation for a personalized diagnosis.

$

Include displays, banners, stoppers, gondolas, microsites and any physical or digital material destined for the point of sale in the year.

Total POS served: supermarkets, pharmacies, specialty stores or any channel where your material is applied.

$

Average sales of your products in each POS per month. Use an estimate if you do not have the exact figure. The result will still be useful as a reference.

$

Monthly amount paid for the field management system. If the operation uses WhatsApp, spreadsheet or e-mail, the cost is zero. Enter 0.

Current audit coverage 5%
0%: no audit100%: all stores

Percentage of stores visited with recorded photo evidence, geolocation and validated timestamp. If the team uses WhatsApp or spreadsheet, consider 0% to 5%. With a basic app without AI, between 5% and 30%.

Estimated execution failure 28%
0%: perfect execution70%: high waste

Estimate of POS material not applied, placed in the wrong spot or replaced by competitor without recorded evidence. The industry average is 25% to 35%. If no historical data is available, use 28%.

Sell-out delta with perfect execution 8%
0%: no sales impact30%: high impact

Expected sales increase in stores with 100% audited execution compared to others. Operations that cross audit data with sell-out register between 5% and 15%. Use 8% as a conservative starting point.

Current operation status
Invisible cost/year
,
material without evidence
Stores without audit
,
de 0 lojas
Cost/unaudited store
,
per campaign
ROI Projection: 3 scenarios
Conservative Scenario: 60% coverage
Conservative: 60% coverage, 40% reduction in execution failure, no sell-out gain. Represents the minimum expected result in the first campaign cycle.
Current invisible cost/year
,
today
With 60% coverage
,
projection
Savings generated/year
,
cost reduction
ROI sobre plataforma
,
savings/annual cost
Estimated payback
,
to recover the investment
Realistic Scenario: 91% coverage (PMR benchmark)
Realistic: 91% coverage, 70% reduction in execution failure and 50% of estimated sell-out delta. Based on real operations monitored by PMR.
Current invisible cost/year
,
today
With 91% coverage
,
benchmark PMR
Cost savings/year
,
cost reduction
Sell-out gain/month
,
50% of delta
ROI sobre plataforma
,
total/annual cost
Estimated payback
,
to recover
Optimistic Scenario: 100% coverage
Optimistic: 100% coverage, execution failure reduced by 90% and full sell-out delta applied. Represents the return ceiling with perfect execution.
Current invisible cost/year
,
today
With 100% coverage
,
perfect execution
Maximum savings/year
,
reduction ceiling
Sell-out gain/month
,
full delta
Maximum estimated ROI
,
perfect execution
Total annual impact
,
savings + sell-out
Comparison of 3 scenarios
Conservative
,
savings/year
ROI: ,
★ Realistic
,
savings + sell-out/ano
ROI: ,
Optimistic
,
max impact/year
ROI: ,
Preencha os dados acima para ver o diagnóstico completo.
Industry benchmark: you are here

The highlighted row updates according to the coverage slider.

NívelCoberturaRegistroCusto invisível est./anoStatus

Source: PMR benchmark 2023-2025 · Arker Commercial Budget Overview 2025

Pay-per-visit vs fixed monthly fee
ParâmetroFixed monthly feePay-per-visit (PMR)
Low-activity month,R$ 0
Estimated annual cost,Proporcional ao campo
Cost per audited store,Only per visit completed
SeasonalityPay even when idlePay for what happened
Best forConstant volume year-roundSeasonality ou campanhas

Save the complete diagnosis as PDF to present to your team or board.

In the browser dialog, choose Save as PDF.

PMR - Promo MKT Report · promomktreport.com.br · +55 11 97315-2149

Want to apply these numbers
to your operation?

Free diagnosis in 30 minutes. No commitment.

1

Send CALCULATOR on LinkedIn

2

I apply the 3 Profit Engineering filters to your operation

3

In 24h: AI at POS or unaccounted spend

Connect on LinkedIn WhatsApp