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Trade marketing
without guesswork.
With data, GPS
and real results.
No empty theory here. Every article solves a real problem for those managing field reps, merchandising and POS execution.
66
Articles published
14
Years in the market
€0,29
Per visit. No monthly fees
3
Countries operating
Merchandising · Most recent
Creative Promotional Actions at the POS: 12 ideas that deliver results
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Trade Marketing Software with No Subscription: The Pay-per-Visit Model
Read article 9 min
Trade Promotion Strategies: 8 tactics that drive sell-through at retail
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Automated POS Report: How to Deliver Data to Your Client
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Field Team KPIs 2026: 12 Key Metrics Every Manager Must Track
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Field team management in Colombia: a practical guide
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Featured
01 02 03 04 05Real operations.
View all cases Read enough.
📊
Trade Marketing
What is Trade Marketing and what is it for?
🗺️
Field Teams
5 steps to improve field team management
📈
Trade Marketing
KPIs: what they are and how they help the manager
🔀
Merchandising
Cross merchandising: what it is and how to apply it at the POS
📱
Field Teams
Field team management software: 5 key advantages
Real operations.
Numbers that prove it.
View all cases +43%
Growth during a crisis year
Fullpromo
Promotional marketing agency that used PMR as a competitive edge and grew while the market was shrinking.
Same‑day
Data on the dashboard the same day of the visit
OC Soluções
What used to take days of spreadsheet consolidation is now on the dashboard as soon as the rep closes the visit.
Award
Best agency at Ferrero Easter
Acesso Promo
The agency won best execution award for the Ferrero Easter campaign using PMR real-time field data.
More articles
🏷️
Merchandising
Creative Promotional Actions at the POS: 12 ideas that deliver results
📊
Trade Marketing
Trade Marketing Software with No Subscription: The Pay-per-Visit Model
📊
Trade Marketing
Trade Promotion Strategies: 8 tactics that drive sell-through at retail
🏷️
Merchandising
Automated POS Report: How to Deliver Data to Your Client
📊
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Field Team KPIs 2026: 12 Key Metrics Every Manager Must Track
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Field team management in Colombia: a practical guide
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Field team management in São Paulo: routes, GPS and operations
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Field team management in Spain: a practical guide
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GPS for field reps: how it works and what it
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Monthly fee vs pay-per-visit: which model works for your agency?
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Perfect Execution at the POS: What It Is, How to Measure and How to Achieve It
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Perfect store execution at the POS: what it is, how to measure and achieve it
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POS
POS Checklist 2026: Free 7-Item Template for Field Teams
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Real cost of a field sales rep: how to calculate it accurately
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Replace Excel for field team management: a practical guide
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Merchandising
White-label app for field team management: what it is and how it works
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15 Creative Promotional Ideas to Attract Customers to the Point of Sale
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Merchandising
How to Use Displays and POS Materials to Increase Product Visibility
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Merchandising
Merchandising Strategies to Increase Product Visibility
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Merchandising
Personalization and Segmentation in Online Merchandising: How to deliver a more relevant shopping experience
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E-Commerce & Trade Marketing: How to Adapt Your Strategy (7 Key Shifts)
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Merchandising
The Role of Merchandising in Consumer Experience and Purchase Decisions
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The Role of Merchandising in Omnichannel Marketing
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Trade Marketing ROI: How to Measure, Improve & Report Results [2026]
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The Impact of Social Media and Influencer Marketing on Trade Marketing
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What Is SPIN Selling and How to Apply It
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Free Resources , Trade Marketing and POS
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Merchandising
Cross-Merchandising: What It Is and How to Apply It at the POS
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Trade Marketing
SPIN Selling: What it is and how to apply it in promotional marketing
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Field Teams
5 Common Mistakes in Team Management: And how to avoid them
🏪
POS
POS: 5 Tips to Increase Point-of-Sale Attraction
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Field Team Management: 5 Proven Steps to Improve Results [2026]
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Trade Marketing
10 Key Sales KPIs Every Trade Marketing Manager Should Track
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KPIs: What They Are and How They Help Managers
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Trade Marketing in Industries: Why It Is Essential
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Trade Marketing
3 Keys to Effective Trade Marketing
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Trade Marketing
3 Proven Tips to Avoid Stockouts at the Point of Sale
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Trade Marketing
How to Engage Alpha Generation Kids at the POS
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Field Teams
How to Manage Trade Marketing Field Representatives: 3 tips from motivational speaker Leila Navarro
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Trade Marketing
Micro-Moments in Retail: What they are and how to identify them in the shopper journey
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Trade Marketing
7 Tips for Your Trade Marketing Team to Turn Things Around
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Merchandising
What Home Improvement Stores Must Do to Stand Out in Merchandising
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Trade Marketing
6 Trade Marketing Leadership Mistakes: And how to avoid them
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POS
How to Improve Sales at the POS Through Field Representatives
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Challenges Sales Promoters Face at the POS: 4 Real Stories
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PMR Cases
During a Crisis Year, Fullpromo Grew 43% with Promo MKT Report
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3 Main Causes of POS Stockouts , and How to Prevent Them
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POS
Spreadsheets for Control: Risks in Merchandising Operations
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Merchandising
The Ideal Casting for Merchandising and Promotional Marketing
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Make Your Merchandising the Best It Can Be
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What Does a Trade Marketing Professional Do?
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POS
Complete POS Management Guide [2026]: Trade Marketing in Retail
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Trade Marketing
7 Trade Marketing Best Practices: Increase POS Execution Without Raising Costs
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POS
The Ideal Point of Sale: How to Create the Perfect POS
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PMR Cases
Acesso Promo Wins Ferrero Award for Best Easter Agency
🏆
PMR Cases
OC Solucoes Achieved Quality and Speed with Promo MKT Report
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Trade Marketing and Live Marketing: Learn how to succeed with both strategies
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Trade Marketing
Successful Trade Marketing Across Multiple POS Campaigns
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POS
Best Field Team Management Software 2026: 5 Advantages You Can
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Trade Marketing
Trade Marketing Operations Coordinator: What does this role involve at an agency?
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What Is Field Marketing? Definition, Types & Strategies [2026]
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Field Teams
How Sales Promoters Can Better Display Products at the POS
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Field Teams
3 Tips to Engage Your Sales Promoters
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Field Teams
5 Tips to Motivate Merchandising Field Representatives with Incentives
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Merchandising at the Point of Sale: 5 Proven Techniques
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4 Reasons to Invest in Merchandising for Your Brand
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Field Teams
Sales Promoter at the POS: Role, Responsibilities & Real Impact [2026]
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Trade Marketing
How to Invest in Promotional Marketing for Your Trade Marketing Actions
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Merchandising
5 Best Tips for Displaying Products at the Point of Sale
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Trade Marketing Strategy: How Does It Work?
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POS
How POS Actions Can Increase Your Sales
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POS
How to Achieve Excellent Point-of-Sale Management
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Merchandising
5 Promotional Actions to Innovate at Your Point of Sale
📊
Trade Marketing
What Is Trade Marketing? Complete Guide 2026
Read enough.
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